Non-EU vendorScheduling & BookingHeadquarters: GB

Fresha: sovereignty score and 8 European alternatives

Fresha is a booking platform for the beauty and self-care industry. Consumers use it to find and book salons, barbers, medspas and wellness studios, pay through the app, cancel or reschedule appointments and read reviews. Businesses use it for online booking, payments, SMS reminders and consultation forms. Fresha works both as a marketplace for clients and as management software for professionals, and is delivered as a SaaS and mobile app. The company was founded in 2015.

According to press coverage, Fresha is a London-based company, which places it in the United Kingdom, outside the EU. In May 2026 it announced an $80 million investment from KKR's growth equity fund; the sources reviewed do not say who ultimately controls the company. They also do not state where its data is hosted. The software is not open source. A European organisation should check the hosting location, the processors involved and the legal basis for data transfers with the vendor.

See the 8 European alternatives ↓Assess your stack with Fresha pre-selected

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Sovereignty score

42 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-250
Headquartered outside the EU (GB)
Data residency SOV-350
Hosting inside and outside Europe (EU, OTHER)
Cryptographic key sovereignty SOV-340
Key management with a non-European vendor
Freedom from lock-in SOV-640
Closed source: switching requires data migration
Source & runtime sovereignty SOV-4 · SOV-630
Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 5, 2026

Headquarters	GB (OTHER)Verified by hand
EU adequacy decision	Yes — found adequate by the European CommissionVerified by hand
Sovereignty model	Vendor-hosted (non-EU)Verified by hand
Data hosting	EU, OTHERVerified by hand
Open-source	NoVerified by hand
GDPR-compliant	YesVendor-stated
Category	Scheduling & Booking
Type	Product
Website	fresha.com ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Fresha

The European alternatives to Fresha come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

39 European Scheduling & Booking vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Fresha

Fresha is headquartered in GB, outside the EU. Contracts and data therefore also fall under non-European law. The GDPR applies through contractual terms, but in a conflict with local legislation you have less certainty than with a European vendor.

Fresha hosts data in EU, OTHER. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.

Fresha is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Fresha together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Fresha?

It depends on your use case. Strong EU alternatives to Fresha include Agendize, Billetto and Bokadirekt. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Fresha?

Our list of EU alternatives to Fresha is mostly commercial options. Browse the category on the map for open-source choices.

Is Fresha GDPR-compliant and where is the data hosted?

Fresha is headquartered in GB (OTHER) and hosts data in EU, OTHER. The vendor states it is GDPR-compliant, but the data falls under non-EU jurisdiction. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 5, 2026.

Sources

Public sources used in the latest check of this record.

fresha.com/

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Scheduling & Booking

Scheduling & Booking: Appointment scheduling, online booking systems and calendar management. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

Also in this category

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