Non-EU vendorAnalyticsHeadquarters: US

FullStory: sovereignty score and 8 European alternatives

Fullstory is a digital experience analytics platform. It captures how people interact with a website or app and offers product analytics, mobile analytics, heatmaps and session replay, together with funnels, journey maps, segments and dashboards. It also includes in-product guides and surveys, and AI features that answer questions about behavioural data. The vendor names product, engineering, data, support and marketing teams as users, in sectors such as retail, finance, travel and software. Fullstory is delivered as a cloud service, with a developer API and integrations.

Fullstory, Inc. is a Delaware corporation located in the United States. According to its help centre, the platform runs on Google Cloud: the default data centre is in the US, and since August 2022 customers can choose an EU data centre (europe-west3) for their account. Fullstory states that even with the EU option some data can be transferred and stored outside the EEA, and it relies on Standard Contractual Clauses and the EU-US Data Privacy Framework. A US company remains subject to US law, such as the CLOUD Act.

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Sovereignty score

27 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-210
Headquartered in the US: CLOUD Act and FISA 702
Data residency SOV-350
Hosting inside and outside Europe (US, EU)
Cryptographic key sovereignty SOV-320
Key management with a non-European vendor
Freedom from lock-in SOV-640
Closed source: switching requires data migration
Source & runtime sovereignty SOV-4 · SOV-615
Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 6, 2026

Headquarters	US (US)Verified by hand
EU adequacy decision	Only for companies individually certified under the EU-US Data Privacy FrameworkVerified by hand
Sovereignty model	Vendor-hosted (non-EU)Verified by hand
Data hosting	US, EUVerified by hand
Open-source	NoVerified by hand
GDPR-compliant	YesVendor-stated
Category	Analytics
Type	Product
Website	fullstory.com ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to FullStory

The European alternatives to FullStory come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

48 European Analytics vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with FullStory

FullStory is headquartered in the United States. US vendors fall under the CLOUD Act and FISA 702: US authorities can compel access to data, even when that data sits in a European data centre. That is the core of the jurisdictional exposure in our model.

FullStory hosts data in US, EU. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.

FullStory is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs FullStory together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to FullStory?

It depends on your use case. Strong EU alternatives to FullStory include Ackee, Adjust and Alceris. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to FullStory?

Yes. Open-source EU alternatives to FullStory include Ackee, Aptabase and Counter. These keep your data fully under your own control and let you self-host if you want to.

Is FullStory GDPR-compliant and where is the data hosted?

FullStory is headquartered in US and hosts data in US, EU. The vendor states it is GDPR-compliant, but the data falls under non-EU jurisdiction. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 6, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Analytics

Analytics: Business intelligence, data visualisation, web analytics. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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