Glassbox is a digital experience analytics platform. Its modules include customer journey analytics, session replay, mobile app analytics, performance and product analytics, interaction maps and heatmaps, and funnel and error analysis. It captures user sessions through tagless data capture and offers an AI assistant for searching and summarising them. The vendor targets financial services and insurance in particular, and also positions the product for compliance teams through digital record keeping, alongside marketing, product, customer experience and engineering teams. Glassbox is delivered as a platform with integrations and services.
Glassbox Ltd. is an Israeli company, founded in Israel in 2010 as Clarisite and renamed Glassbox in 2016. It was listed on the Tel Aviv Stock Exchange in 2021 and has been privately held since its acquisition by Alicorn in 2024. Its website lists offices in New York, Petah Tikva (Israel) and Norwich (UK). The public pages consulted do not state where customer data is hosted, so a European organisation should ask for the data processing agreement and sub-processor list.