HighLevel, known as GoHighLevel, is an all-in-one platform for CRM and marketing automation aimed at businesses and agencies. According to the vendor it covers lead management, forms and funnels, conversation AI and voice AI, sales pipelines, calendars and appointment reminders, proposals, invoicing and payments, review management, loyalty programmes and email or messaging campaigns. It is delivered as a service with a mobile app, and an agency can manage several client accounts.
The service is provided by HighLevel LLC, a subsidiary of GoHighLevel Inc., with an address in Dallas in the United States. The privacy policy covers GDPR rights, names HighLevel as controller for EEA and UK data and as processor for its processor services, and states participation in the EU-US Data Privacy Framework. The policy names no hosting region or sub-processor list and says data may also go to service providers in other countries, including India. European organisations should therefore clarify processing terms and data flows, because a US provider is subject to US jurisdiction, including the CLOUD Act.