Heap is a product and digital analytics platform. It automatically captures user interactions through a single snippet, without manual event tagging, and offers journey maps, web analytics, session replay, heatmaps, segments, dashboards and an AI analytics assistant. It also supports mobile tracking, more than 100 integrations, APIs for event tracking, and Heap Connect, which sends data to a data warehouse. It is aimed at product and growth teams that want to improve conversion, retention and customer satisfaction, and is delivered as a cloud service.
Heap Inc. operates the service. In December 2023 Contentsquare, a company founded in Paris in 2012, completed its acquisition of Heap, and Heap now describes itself as part of Contentsquare; its privacy policy has been merged into Contentsquare's. Heap's website does not state where customer data is hosted, so a European organisation should check the data processing agreement and sub-processor list for the available regions and the legal basis for any transfers outside the EU.