LiveRamp is a data collaboration and identity resolution platform for marketing and advertising. Its offering includes identity resolution and translation, segmentation and activation, clean rooms, a data marketplace, data enrichment and measurement, with APIs and connections to cloud platforms such as AWS, Google Cloud and Snowflake. Advertisers, publishers and data providers use it to link and activate data across parties. It is delivered as a cloud platform; there is no self-hosted option.
LiveRamp is headquartered in San Francisco (United States) and falls under US jurisdiction, including the CLOUD Act. The company has subsidiaries in the EU and the United Kingdom and appoints data protection officers for both areas. For European data it signs processing contracts and is certified under the Data Privacy Framework. The hosting location of customer data is not published. Publicis Groupe (France) has announced an acquisition of LiveRamp, which, according to the latest reports, had not yet closed. The product is proprietary.