MarketingFX's Contactmodule is a customer data platform and marketing automation software for car dealers, dealer groups and importers. It connects to the dealer management system (DMS) and calculates contact moments for servicing, sales and after-sales every day, which are sent by email, SMS or postcard or prepared as call lists. Users manage campaigns in a calendar, work with templates, view reports on files, reachability and retention, and clean up customer data. Connections exist to appointment planners, connected cars and vehicle registries, among others. The programme runs online and does not need to be installed.
MarketingFX is based in Brummen, the Netherlands. The website names no parent company or owner outside Europe. According to its privacy statement, MarketingFX manages the servers and databases holding the data itself; their location is not given, so ask the vendor. The vendor refers to a data processing agreement based on the GDPR. Because the module processes customer data from the DMS, an explicit confirmation of the hosting location is advisable.