Mouseflow is a behaviour analytics platform for websites. It combines session recordings, heatmaps, friction detection, conversion funnels, form analytics and feedback surveys, so that marketing, UX and e-commerce teams can see where visitors struggle. It also offers AI features that let you ask questions about your data in plain language. It is delivered as a cloud service through a script added to your site, and a free plan is available.
Mouseflow is headquartered in Denmark. According to the company, EU customer data is stored within the EU; its GDPR page does not name data centres or hosting providers. For transfers outside the EU, Mouseflow relies on standard contractual clauses and the EU-US Data Privacy Framework. A list of subprocessors is published on the company's website. A European organisation should review the subprocessor list to establish which data actually remains within the EU.