Multiwoven is an open-source reverse ETL and data activation platform that syncs data from a data warehouse to business tools, so the warehouse can serve as a customer data platform. The project positions itself as an alternative to Hightouch, Census and RudderStack. You connect sources such as Snowflake, BigQuery, Redshift, Databricks or PostgreSQL, define models and sync schedules, and send the data to destinations such as Salesforce, HubSpot, Slack or Google Sheets. Multiwoven is licensed under AGPLv3 and designed to be self-hosted, with installation guides for Docker, Helm, AWS EC2 and Azure, among others.
Since May 2024 Multiwoven has been part of AI Squared, a US company whose acquisition announcement was issued from Washington. AI Squared says it will keep developing the open-source version and keep it free to use. Because you run the software on your own infrastructure, you decide where the data resides and who can access it, including in an EU data centre. The US ownership is, however, relevant to the long-term independence of the roadmap.