Salesforce is a cloud customer relationship management (CRM) platform that brings sales, service, marketing, commerce and IT together around a shared view of the customer. Its offering includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, the Data 360 data product and Agentforce for AI agents, plus the Salesforce Platform for building custom applications. It is intended for organisations from small to large across many sectors. Salesforce delivers the software as SaaS and handles hosting, maintenance and security itself.
Salesforce is a publicly listed US company headquartered in San Francisco. The software is not open source. It runs on Hyperforce, an architecture built for the public cloud, where customers can choose from several regions, including the US, the UK and Germany. Data is generally stored in the country where the organisation is located if the service is available there, although components of some products may run elsewhere. For EU data residency, Salesforce offers the paid Hyperforce EU Operating Zone, with processing inside the EU and support from EU-based staff. A European organisation still contracts with a US provider.