Segmentify is a personalisation platform that shows each visitor tailored content in real time. It offers product recommendations and behavioural analysis, mainly for retailers and online shops, and is delivered as a cloud service with a login to its own web application. The company was founded in Türkiye. In June 2026 Unifonic, a customer engagement company based in Riyadh, announced that it had acquired Segmentify.
The data controller is Segmentify Yazılım A.Ş., with an address in Kadıköy, Istanbul. The privacy notice refers to Turkey's data protection law (KVKK) rather than the GDPR. Turkey is outside the EU and the EEA, so European organisations need contractual safeguards for transfers. The website names no hosting location or cloud provider for customer data. The acquirer is a Saudi company; the stake and the terms of the deal were not disclosed. The product is not open source.