Shore is software for local service businesses such as hair salons, beauty businesses, health practices, coaches, wellness providers and pet groomers. The package includes an online booking system, an appointment calendar, customer management, down payments and automated marketing. For healthcare there is patient management with SMS reminders, and Shore also offers a website managed by the vendor and a customer web app with loyalty rewards. The service is delivered as SaaS.
Shore GmbH is based in Munich, Germany. A merger with group.one, a Swedish provider of website services, was reported in 2024, which brings in a Swedish parent company. According to its own website, the servers and databases are housed in ISO-certified data centres in Germany. The software is not open source. For a European organisation this means a vendor and owner within the EU with hosting in Germany, so European rules such as the GDPR apply without a non-European parent company in the picture.