Simon Data, now branded Simon AI, is an agentic marketing platform built around an AI-first, composable customer data platform. Its products include Personalization Studio, AI Agents and the Composable CDP, plus strategic services, and it is aimed at lifecycle, customer marketing, performance marketing and data teams. According to announcements, it builds a warehouse-native customer profile that resolves identities inside the customer's data warehouse and activates data across many marketing channels, with zero-copy integrations for Snowflake, Databricks and BigQuery.
Simon is a US company. In July 2026 it was acquired by Monetate, a personalisation and experimentation vendor; the sources consulted do not state Monetate's headquarters or owner. Simon's site does not name a hosting location. Because the platform works on top of the customer's own warehouse, where customer data resides depends largely on the warehouse and region the customer chooses. The software is proprietary and not open source. A European organisation should confirm in its contract which data, if any, is processed outside the warehouse and in which region.