Treasure Data CDP, now presented under the Treasure AI name, provides customer identity resolution and customer data management for enterprise marketers in sectors such as automotive, retail, financial services and travel. It is offered as a Complete CDP or a Composable CDP that integrates with cloud data platforms including Snowflake, Databricks and BigQuery, and it includes Treasure Code, a command-line tool. The vendor positions it as a data foundation for AI workflows and activation across channels.
Treasure Data is headquartered in Mountain View, California. It is a privately held US company; it was acquired by Arm in 2018 and later spun out, and is described as independent. The platform runs in separate regions: the US, Europe, Korea and Japan. For the Europe region, the vendor's documentation states that all data physically resides in Germany. The software is proprietary and not open source. A US-headquartered provider can be subject to US jurisdiction, including the CLOUD Act, even for data stored in an EU region, which a European organisation should weigh when contracting.