Umami is a privacy-focused web and product analytics platform. It shows page views, visitors, referrers, devices and locations, and offers custom events, funnels, retention, journey reports, heatmaps and session replay. According to the vendor, it uses no cookies and stores no personally identifiable information. Umami is available as a managed service (Umami Cloud) or as software you host yourself; it runs on Node.js with Next.js and a PostgreSQL database, for example via Docker.
The source code is on GitHub under the MIT licence. The service is provided by Umami Software, Inc., a US company. For Umami Cloud the company lists subprocessors such as Amazon Web Services, Cloudflare and Vercel (all US) and Hetzner (EU); it does not state where cloud data is located or offer a stated European region choice. Organisations that want to decide data residency and jurisdiction themselves can run Umami on their own infrastructure in the EU. Processing then falls entirely outside the provider's reach, and you keep control over where your analytics data is stored.