Woopra is a customer journey analytics platform. It records how individual users move through websites, apps and other touchpoints, links these events to user profiles, and lets teams build segments and automated actions from them. The product is delivered as a hosted software-as-a-service platform and connects to other business tools through integrations.
Woopra, Inc. is based in the United States and gives an address in San Francisco. Since 2022 it has been a subsidiary of Appier, a Tokyo-listed AI marketing company, so its ultimate owner is in Japan. The privacy policy states that Woopra and the recipients of the information it describes are located in the United States, and that transfers from the EU rely on the EU-U.S. Data Privacy Framework or Standard Contractual Clauses. The policy does not name a hosting region for customer data. For a European organisation, the relevant points are US jurisdiction over the operating company and the Japanese group parent.