Chatarmin is a WhatsApp marketing and customer service platform aimed mainly at online shops. It offers WhatsApp newsletters and automated flows, a shared inbox with ticketing and CRM, workflows for order-status and return enquiries, and optional AI chatbots and AI agents. A Shopify integration is offered. The product is delivered as a cloud service and connects to the WhatsApp Business API, which Meta provides.
The company behind Chatarmin is chatarmin.com GmbH, registered in Vienna, Austria. It is therefore an EU company, although the offer is aimed at the German-speaking market. According to its data processing agreement, the API backend and contact database run at Hetzner in Germany, and the WhatsApp API is hosted in the EU. Some components are processed in the United States, including frontend hosting, redirect links and optional AI features that use US model providers, all listed as sub-processors. A data processing agreement is published on the website. For a European organisation, the key question is which optional AI features and US sub-processors are switched on.