Non-EU vendorCRMHeadquarters: US

HubSpot: sovereignty score and 8 European alternatives

HubSpot is a cloud-based customer platform that combines a CRM with software for marketing, sales, customer service, content management and data management. Organisations use it to manage contacts and sales pipelines, run email campaigns and landing pages, and handle support tickets. A free CRM tier sits alongside the paid editions, with open APIs and a marketplace of integrations. It is delivered as software as a service.

HubSpot is headquartered in Cambridge, Massachusetts, and is a publicly listed US company. Customer data is hosted in US or EU data centres: according to HubSpot, new paid customers are assigned a location based on their IP geolocation, free-only users are placed in the US, and existing paid customers can migrate. HubSpot is not open source and cannot be self-hosted. For a European organisation, EU hosting settles where the data sits, but the provider remains subject to US jurisdiction, so contractual safeguards and the list of subprocessors deserve attention in a data-protection assessment.

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Sovereignty score

27 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-210
Headquartered in the US: CLOUD Act and FISA 702
Data residency SOV-350
Hosting inside and outside Europe (US, EU)
Cryptographic key sovereignty SOV-320
Key management with a non-European vendor
Freedom from lock-in SOV-640
Closed source: switching requires data migration
Source & runtime sovereignty SOV-4 · SOV-615
Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 4, 2026

Headquarters	US (US)Verified by hand
EU adequacy decision	Only for companies individually certified under the EU-US Data Privacy FrameworkVerified by hand
Sovereignty model	Vendor-hosted (non-EU)Verified by hand
Data hosting	US, EUVerified by hand
Open-source	NoVerified by hand
GDPR-compliant	YesVendor-stated
Compliance documents	2 published, see belowVendor-stated
Hosting signal	CLOUDFLARENET - Cloudflare, Inc., US (US)Technically measured
Category	CRM
Type	Product
Website	hubspot.com ↗

The hosting signal shows the network that serves the vendor's website, often a CDN, and not necessarily where the service or your data is hosted. How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to HubSpot

The European alternatives to HubSpot come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

42 European CRM vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with HubSpot

HubSpot is headquartered in the United States. US vendors fall under the CLOUD Act and FISA 702: US authorities can compel access to data, even when that data sits in a European data centre. That is the core of the jurisdictional exposure in our model.

HubSpot hosts data in US, EU. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.

HubSpot is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs HubSpot together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to HubSpot?

It depends on your use case. Strong EU alternatives to HubSpot include SuperOffice, Brevo and GetResponse. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to HubSpot?

Yes. Open-source EU alternatives to HubSpot include Odoo, Axelor CRM and Dolibarr. These keep your data fully under your own control and let you self-host if you want to.

Is HubSpot GDPR-compliant and where is the data hosted?

HubSpot is headquartered in US and hosts data in US, EU. The vendor states it is GDPR-compliant, but the data falls under non-EU jurisdiction. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 4, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

Data Processing Agreement (DPA): legal.hubspot.com/dpa
Security page / trust center: legal.hubspot.com/security

Provenance of the links above:Vendor-stated

Links checked on September 21, 2026.

Digital sovereignty in CRM

CRM: Customer relationship management — sales pipelines, contact management. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

Also in this category

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