LeadSquared is a CRM platform with a marketing automation component (Marketing Suite). The product covers sales management with lead scoring and routing, a service module, cross-channel marketing automation, mobile tools for field teams, conversational AI over chat, WhatsApp, email and web, and integrations with other systems. It targets sectors such as financial services, education, healthcare, manufacturing and automotive. LeadSquared offers iOS and Android apps; its website does not describe the deployment model.
LeadSquared is owned and operated by MarketXpander Services Private Limited, an Indian company with its corporate office in Bengaluru. According to its security page, the applications run on Amazon Web Services across multiple regions, without naming them, and no EU data-residency option is stated. For EU data, LeadSquared points to a Data Processing Agreement incorporating Standard Contractual Clauses. The product is proprietary. A European organisation should ask in advance where its data would be stored and how transfers outside the EU are handled.