Littledata is a data layer for Shopify stores. Installed as a Shopify app, it captures browser and server-side events once and forwards them to connected channels such as Google Analytics 4, Google Ads, Meta Ads, Klaviyo, TikTok and Segment. Features include a persistent identifier, an event editor and bot protection, and personal identifiers such as email, phone and address are hashed before they reach ad platforms. According to the vendor, it works without Google Tag Manager or code. The service is delivered as SaaS.
Littledata Technologies Ltd is incorporated in England and Wales and names the UK as its headquarters, with further hubs in New York and Cluj. It acts as data processor for its customers under a Data Processing Addendum. According to its privacy policy, stored data sits in a database hosted on Google or AWS servers in North Virginia, USA. The company's website does not state who owns it. Because the UK is outside the EU, European merchants should check the legal basis for data transfers to the UK and the US.