Salesforce Data Cloud, now marketed by Salesforce as Data 360, is a data platform that unifies enterprise data into customer profiles for Salesforce applications and AI agents. It supports identity resolution, personalised journeys across channels and insight models, and connects to other systems through prebuilt connectors, SDKs and APIs. Zero-copy access lets it read live data in Snowflake, Databricks, Google BigQuery and AWS without duplicating it. It is delivered as part of the Salesforce cloud platform.
Salesforce is headquartered in San Francisco, California, and is subject to US law, including the CLOUD Act. Its Hyperforce infrastructure runs on public cloud and lets customers choose regions, including the US, UK and Germany; the EU Operating Zone, a paid offering, keeps data of the products it covers inside the EU. Salesforce's public pages do not state which of these regions and options apply to Data 360, so a European organisation should obtain written confirmation of the region and of any data flows outside it. The product is not open source.