Sendbird provides communication APIs and software development kits that let companies add chat, messaging and voice features to their own apps. Its offering now includes AI customer-experience tools for enterprises. Customers integrate the service through SDKs and a cloud API, so it is delivered as a hosted service rather than software installed on the customer's own servers.
Sendbird, Inc. is a US company with its headquarters in California and, according to its privacy notice, the controller of the personal information it processes. A company blog post names a data centre in Frankfurt, Germany, but the privacy notice also says personal information may be processed and stored anywhere in the world, including the United States. As a US company, Sendbird is subject to US legal process. A European organisation should confirm in its contract which region holds its customer data, since residency options are not documented on the public pages.