Tag Inspector is a browser-based application that audits the tracking tags and cookies on websites. It checks consent compliance and looks for personal data leaking through tags, and it is aimed at data protection officers, IT directors and website owners. A companion Chrome extension, Tag Explorer, supports quick reviews of single pages. The main application is accessed through a web login, and it is a proprietary product rather than open-source software.
Tag Inspector is developed by InfoTrust, a digital analytics consulting and technology company headquartered in Blue Ash, near Cincinnati in Ohio, United States. The vendor's public pages do not state who owns the company, where scan data is stored, or which GDPR commitments apply to InfoTrust's own processing. Because both the product and the company are based in the United States, a European organisation should check data location, sub-processors and transfer safeguards before entering website data into the service.