Microsoft Dynamics 365 Customer Insights is a Microsoft product that combines customer data from disconnected sources into unified profiles. These profiles are enriched with additional data sources and prebuilt AI models, and used for segmentation and for multichannel customer journeys across text messages, email, push notifications and custom channels, with A/B testing. Copilot features cover profile summaries, segment building and content generation, and AI agents are in public preview. The product is aimed at marketing, sales and service teams and runs as a cloud service on Microsoft Azure.
Microsoft is a US company headquartered in Redmond, Washington. According to its documentation, Microsoft stores Dynamics 365 customer data in Azure datacentres, and you choose the geographic macro region. For Customer Insights specifically, email and content delivery may operate globally, while field values remain in the selected geography. The product is not open source. Because the parent company is US-based, access by foreign authorities, for instance under the CLOUD Act, remains a relevant question even when data residency is set to the EU.