Non-EU vendorAnalyticsHeadquarters: US

Google Analytics: sovereignty score and 8 European alternatives

Google Analytics is Google's web analytics service, part of the Google Marketing Platform. Organisations use it to measure how visitors and customers interact with websites and apps across devices and platforms. According to Google, it offers measurement of the customer journey, machine-learning insights, flexible reporting, cross-platform attribution and integrations with Google Ads, Search Ads 360, Display & Video 360, Google Cloud and Search Console. Analytics 360 is a higher tier for larger enterprises. The service is delivered as a web application; there is no self-hosted edition.

Google is a US company, so the data falls under US jurisdiction, including the CLOUD Act. Google states that Analytics does not store individual IP addresses from users in the EU, Switzerland or the UK; IP lookups for these regions are performed on servers there before traffic goes to Analytics servers for processing. The documentation does not say where that processing takes place. The service is not open source.

See the 8 European alternatives ↓Assess your stack with Google Analytics pre-selected

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Sovereignty score

17 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-210
Headquartered in the US: CLOUD Act and FISA 702
Data residency SOV-30
No hosting in Europe (US)
Cryptographic key sovereignty SOV-320
Key management with a non-European vendor
Freedom from lock-in SOV-640
Closed source: switching requires data migration
Source & runtime sovereignty SOV-4 · SOV-615
Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 2, 2026

Headquarters	US (US)Verified by hand
EU adequacy decision	Only for companies individually certified under the EU-US Data Privacy FrameworkVerified by hand
Sovereignty model	Vendor-hosted (non-EU)Verified by hand
Data hosting	USVerified by hand
Open-source	NoVerified by hand
GDPR-compliant	NoVendor-stated
Hosting signal	GOOGLE - Google LLC, US (US)Technically measured
Category	Analytics
Type	Product
Website	analytics.google.com ↗

The hosting signal shows the network that serves the vendor's website, often a CDN, and not necessarily where the service or your data is hosted. How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Google Analytics

The European alternatives to Google Analytics come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

48 European Analytics vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Google Analytics

Google Analytics is headquartered in the United States. US vendors fall under the CLOUD Act and FISA 702: US authorities can compel access to data, even when that data sits in a European data centre. That is the core of the jurisdictional exposure in our model.

Google Analytics hosts data outside the EU (US). Personal data therefore leaves the EU, which requires a transfer mechanism under the GDPR and pulls the data residency score down.

Google Analytics is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Google Analytics together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Google Analytics?

It depends on your use case. Strong EU alternatives to Google Analytics include Plausible, Counter and Friendly Analytics. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Google Analytics?

Yes. Open-source EU alternatives to Google Analytics include Plausible, Counter, Friendly Analytics, GoAccess (self-host) and Offen. These keep your data fully under your own control and let you self-host if you want to.

Is Google Analytics GDPR-compliant and where is the data hosted?

Google Analytics is headquartered in US and hosts data in US. Its GDPR compliance is limited or unclear. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 2, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Analytics

Analytics: Business intelligence, data visualisation, web analytics. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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