Ometria is a customer data and experience platform for retail brands. It combines customer data unification with cross-channel orchestration, so marketing teams can plan and deliver campaigns through email, SMS, advertising, mobile push, the website, direct mail and in-store channels. An AI assistant called Architect is part of the product. Ometria is delivered as a cloud service and operated by Ometria Ltd, with its address in London.
For a European organisation, the United Kingdom is the company's home jurisdiction and a third country under the GDPR, although transfers rely on adequacy decisions and standard contractual clauses. According to the privacy policy, the platform is hosted on Amazon Web Services in Dublin, Ireland. The US subsidiary Ometria, Inc. receives data from website visitors in the United States. Sub-processors such as Salesforce, Zendesk and Google Workplace are named without stated locations. The pages consulted describe neither an open-source edition nor a self-hosted option.